Odvod Publishing Inc. is a
local Edmonton company.

We practise the art of storytelling in print and digital formats.

Odvod Publishing is one of the leading independent, integrated media brands in Western Canada. Publishing its own print and digital magazine titles, Odvod also produces custom content and signature events with excellence, originality and creativity.

We value journalism and compelling design to create interplay between words and images to benefit our readers. Guided by curiosity, we respect differing opinions and value deep and meaningful conversations.

We believe in freedom of thought and expression, and we take seriously the responsibility we have as publishers to inform and inspire our readers by upholding journalistic standards. We value balanced, fact-checked stories – that sometimes challenge us and our readers.

Our commitment to contributors is to compensate them fairly and in a timely manner. We value our audience by connecting them with the highest calibre advertising and branded content partners.


Established in 2006, Odvod Publishing started as a partnership. Back then, the marketing firm Odvod Media, saw a need for Edmonton to have a magazine that reflected the city’s metropolitan lifestyle and wanted to work with an experienced partner.

Odvod Publishing published Avenue Edmonton successfully for 14 years, winning several editorial and art awards, including Alberta Magazine Publishers Association Magazine of the Year – twice.

When Covid-19 hit, Odvod Media decided to move forward as the only shareholder. The Avenue brand ceased with the Summer 2020 issue and Odvod Publishing announced a new publication for its city – Edify. It’s the same award-winning team, same local company, but with a significant rebrand and redesign.

Odvod has worked with some of Edmonton’s most innovative businesses and not-for-profits, developing engaging content that reaches key audiences and stakeholders effectively and memorably for its own titles as well as several custom publications.

Our deep experience in publishing has led our companies to rewarding relationships with Edmonton Community Foundation’s Legacy in Action, University Hospital Foundation’s Here magazine, Economic Developers of Alberta’s Invest in Alberta/Xperience Alberta and Consulting Engineers of Alberta’s Alberta Innovators.

Our Team

Trudy Callaghan Trudy Callaghan President & CEO
Steven Sandor Steven Sandor Editorial Director
Kim Larson Kim Larson Art Director
Anita McGillis Anita McGillis Director of Business Development
Jodi Glen Jodi Glen Operations Director
Cory Schachtel Cory Schachtel Associate Editor
Betty Feniak Betty Feniak Production Coordinator
Steve Glen Steve Glen Digital Strategist
Jennifer Walton Jennifer Walton Project Manager
Louise Granville Louise Granville Administrative Assistant
Lana Luchianova Lana Luchianova Accounting