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Message from the CEO
A Reimagined Purpose
WELCOME TO THE inaugural issue of Together We Thrive, Edmonton Community Foundation’s (ECF) newly rebranded magazine. The new title, Together We Thrive, speaks to the very essence of what ECF believes: our city is at its strongest when we all contribute and grow together.
Formerly known as Legacy in Action, this publication has been a cornerstone of our storytelling since 2010, sharing 47 issues filled with the impactful work of charities, donors and community builders who are the heart of Edmonton. So, why the change?
Over the past eight months we’ve been talking with donors, community partners and other community builders to get a better perspective on what you think about ECF and the value we provide in greater Edmonton. Consistently you told us that we are “Edmonton’s best kept secret”, “A flexible and innovative funder” an organization where “community is at the centre” and that you “really wished more people knew who you (ECF) are”. We agree with you!
We used this input to reimagine our purpose, vision, mission and values. Our new brand is the physical manifestation of this work — the design, images and words that better reflect who we are, what we do and the direction we hope to take, together.
We are more than a funder of the charitable sector or a partner for donors to leave a legacy. We exist because
we are committed to enriching the lives of all our communities now and for generations. We are a catalyst for community well-being and vibrancy. And we will achieve this by being the partner of choice for all community builders, creating a better Edmonton through community generosity and collaboration.
As we celebrate our 35th anniversary, we are thrilled to share that, because of the generosity of Edmontonians, ECF has surpassed $400 million
in granting and scholarships. We are proud of this milestone and the history that has brought us here. But we’re just getting started.
Our new brand is laying the groundwork for big things to come. It is an inflection point fueled by a refreshed purpose, vision and mission and guided by our renewed set of values.
Thank you for being part of this journey with us. Together, we truly do thrive.
Tina Thomas
CEO, Edmonton Community Foundation
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